5 mau mea ʻai meaʻai nui (2022)

Ua hele ka ʻai ʻana mai kahi maʻamau maʻamau i kahi ʻoihana multibillion dollar.

A ke ulu wikiwiki nei ka wahi ma muli o ka hoʻololi ʻana i nā makemake o nā mea kūʻai aku, nā mea ʻai meaʻai a me nā mea hou aku.

1. ʻAi ʻai

ʻO ka nohona paʻahana a me ka emi ʻana o ke komo ʻana i nā koho hale ʻaina i alakaʻi ʻia i ka nui o nā poʻe e pani ana i nā meaʻai me nā meaʻai.

Ma kahi o 70% o nā millennials i hoʻopaʻa ʻia i ka makahiki 2021, ʻōlelo lākou makemake lākou i ka ʻai ʻai.Ma kahi o 90% o ka poʻe ʻAmelika i noiʻi ʻia ua hoʻololi lākou ma kahi o hoʻokahi ʻai i kēlā me kēia pule me kahi kīʻaha, me ka 7% ʻōlelo ʻaʻole lākou ʻai i nā meaʻai maʻamau.

Ua pane nā mea hana.Kuhi ʻia ka mākeke huahana meaʻai e ulu i kahi CAGR a hiki i 7.64% mai 2021 a 2026, me ka ulu nui loa o ka mākeke Asia-Pacific.

Me ka ʻai ʻana i ka meaʻai koʻikoʻi a me ka māʻona, 51% o nā mea pane i kahi koho balota honua i ʻōlelo ua hoʻololi lākou i nā meaʻai protein kiʻekiʻe.

2. Lilo nā ʻai ʻai i "Mood Food"

ʻIke ʻia nā meaʻai meaʻai ma ke ʻano he mau mea hana e hiki ke kōkua i ka hoʻonui ʻana i ke ʻano a me ka hoʻoponopono ʻana.

ʻO nā kīʻaha hou e hoʻoikaika i ka mālie, ka hiamoe, ka nānā a me ka ikaika ma o nā meaʻai e like me nā huaora, nā nootropics, nā halo a me nā adaptogens.

3. Ke koi nei nā mea kūʻai aku i nā ʻono honua

Kuhi ʻia ka mākeke meaʻai honua e ulu i kahi CAGR o 11.8% a hiki i 2026.

A me ka 78% o ka poʻe ʻAmelika e hele ana i ka huakaʻi e like me kekahi o nā mea a lākou e poina nui ai i ka wā maʻi maʻi, hiki i nā pahu inoa ʻai meaʻai honua ke hāʻawi i ka ʻono o nā ʻāina ʻē aʻe.

Holo ʻo Snackcrate i kēia ʻano me ka hāʻawi ʻana i nā ʻano meaʻai like ʻole mai ka honua holoʻokoʻa.ʻO kēlā me kēia mahina e kālele ana i ke kumuhana aupuni ʻokoʻa.

 4.ʻIke ʻia ka ulu ʻana o nā meaʻai mea kanu

ʻO ka huaʻōlelo "mea kanu" kahi huaʻōlelo i paʻi ʻia ma ka ulu ʻana o nā huahana meaʻai.

A no ke kumu maikaʻi: ke ʻimi nui nei nā mea kūʻai aku i nā meaʻai a me nā meaʻai e hoʻohana nui i nā mea kanu.

No ke aha i hoihoi koke ai i nā koho meaʻai mea kanu?

ʻO ka nui o nā pilikia olakino.ʻO kaʻoiaʻiʻo, kokoke i ka hapalua o nā mea kūʻai aku e koho lākou i nā meaʻai mea kanu ma muli o "nā kumu olakino maʻamau".ʻOiai ʻo 24% hōʻike e makemake ana e kaupalena i kā lākou hopena kaiapuni.

5. Nā meaʻai ʻai hele DTC

Ma kahi o 55% o nā mea kūʻai e ʻōlelo nei ke kūʻai nei lākou i ka meaʻai mai nā mea kūʻai aku i nā mea kūʻai aku.

 Ke ulu nei ka heluna o nā mea ʻai meaʻai DTC-mua i nā pono o kēia ʻano.

Ka hopena

Hoʻopili ia i kā mākou papa inoa o nā ʻano meaʻai meaʻai i hoʻonohonoho ʻia e lulu i ka wahi meaʻai i kēia makahiki.

Mai nā manaʻo hoʻomau a hiki i ka nānā ʻana i ka meaʻai mea kanu, hoʻokahi kumu e hoʻopili ai i ka nui o kēia mau ʻano, ʻo ia ka de-emphasis i ka ʻono.ʻOiai he mea koʻikoʻi ka ʻono, ʻoi aku ka nui o nā mea ʻai meaʻai i kēia manawa i nā pilikia kaiapuni a me ke olakino.

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