CHICAGO - Ua hoʻomohala nā mea kūʻai aku i kahi pilina hou me ka snacking ma hope o ka hoʻonui ʻana i ka manawa ma ka home i ka makahiki i hala, e like me ka NPD Group.

ʻOi aku ka nui o nā poʻe i huli i nā mea ʻai meaʻai e hoʻokō ai i nā ʻoiaʻiʻo hou, me ka hoʻonui ʻana i ka manawa pale a me nā ʻoliʻoli hou aku ma ka home, e neʻe ana i ka ulu ʻana i nā ʻāpana i hoʻokūkū mua ʻia ma hope o nā makahiki he ʻumi o ka pono e pili ana i ka olakino.ʻOiai ʻo ka mālama ʻana e like me ka lole kokoleka a me ka ice cream i ʻike i ka hoʻokiʻekiʻe mua ʻana o COVID-19, ʻo ka piʻi ʻana o nā ʻai ʻai hoʻomāhuahua i ka manawa pōkole.Ua ʻike ʻia nā meaʻai meaʻai ʻono i ka hāpai ʻana i ka maʻi maʻi.ʻO kēia mau ʻano he paʻa a paʻa ka mana, me ka manaʻo ikaika no nā chips, popcorn mākaukau a me nā mea paʻakai ʻē aʻe, e like me ka NPD's The Future of Snacking hōʻike.

Me ka liʻiliʻi o ka manawa e haʻalele ai i ka home i ka wā o ka maʻi maʻi, ua kōkua ka hoʻolaha ʻana o ka ʻikepili digital, ka pāʻani wikiō a me nā ʻoliʻoli ʻē aʻe i ka poʻe kūʻai.Ua ʻike ʻia ka noiʻi mākeke NPD ua kūʻai nā mea kūʻai aku i nā TV hou a nui aʻe i ka makahiki 2020 a ua hoʻomau ka nui o nā mea kūʻai aku ma ka pāʻani wikiō i ka haki ʻana i nā moʻolelo, a hiki i $18.6 biliona i ka hapaha hope o 2020. ʻOiai ua hoʻonui nā mea kūʻai aku i ka manawa ma ka hale me ko lākou ʻohana a me nā hoa noho, nā meaʻai. he kuleana koʻikoʻi ma nā pō kiʻiʻoniʻoni a me nā pō pāʻani.

ʻO ka popcorn mākaukau no ka ʻai ʻana he laʻana o ka ʻai ʻai no ka ʻoliʻoli home.ʻO ka ʻai ʻono i waena o nā meaʻai meaʻai kiʻekiʻe e ulu ana ma ke ʻano o ka ʻai ʻana i ka makahiki 2020, a ke manaʻo ʻia nei e hoʻomau ka piʻi ʻana.Kuhi ʻia ka māhele e ulu 8.3% i 2023 me 2020 pae, e hana ana i ka meaʻai wikiwiki wikiwiki loa, e like me ka hōʻike.

"ʻO kahi kiʻiʻoniʻoni i hoʻāʻo ʻia i ka pō punahele, ua hoʻonohonoho maikaʻi ʻia ka popcorn e hoʻonui i ka hoʻonui ʻana i ka streaming digital i ka nānā ʻana o nā mea kūʻai aku i ke kahe ʻana e hoʻolōʻihi i ka manawa a hoʻomaha i ko lākou luhi," wahi a Darren Seifer, mea loiloi ʻoihana meaʻai ma The NPD Group."Ua ʻike mākou ua hoʻololi ke ʻano o ka naʻau i ka ʻai ʻana o ka poʻe - a ʻai pinepine ʻia ka popcorn mākaukau e ʻai ma ke ʻano he tonic no ka luhi."